"Event marketing at Fiestas Patronales & Biz Expo 2010, Now Florida's First Hispanic Fair
the larges Hispanic event in Broward County and the only 10 day Hispanic event Nationwide, is
the best way to reach Hispanic consumers in a fun and non-intrusive environment."
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Document For Sponsors & Vendors to Download
Fiestas Patronales Event
Event marketing is a great way to advertise and reach customers. "Experiential marketing" at this event drives purchases and trustiness from the Hispanic market. 70% of consumers say that they would be more likely to purchase a product or brand after experiencing it at an event.
PR Fiestas Patronales experiential marketing at its best, providing a unique and targeted way to reach out to the Hispanic Community in So. Florida, get your message in front of over 50,000 consumers.
Becoming a Sponsor
PR Fiestas Patronales provides a demographic profile comprised of mid-upper-income, well-educated Hispanic consumers:
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75% are between the ages of 25 - 54
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55% have a household income over $60,000 with a median income of $65,000
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34% have a college or higher degree; and
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61% are female
PR Fiestas Patronales sponsors are extremely happy with the level of service and outcome the event provides.
PR Fiestas Patronales is committed to meeting the objectives of our sponsors. Through extensive sponsor survey results we have identified the top 3 objectives sought by companies in sponsorship: branding, sales and entertaining. PR Fiestas Patronales strives to create customized proposals to help meet your company's objective.
Sponsors stated they met their expectations and goals through sponsorship at PR Fiestas Patronales.
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Branding If your company is seeking to increase name recognition, introduce a new product or build customer trustworthiness, PR Fiestas Patronales offers unique branding opportunities. On-Site PromotionsOn-Site Promotions introduce your company or product to nearly 20,000 consumers in a fun, unique atmosphere. Providing interactive games or register to win promotions creates excitement for the festival patron and puts your name and employees in front of thousands of people having a great time at PR Fiestas Patronales. Your company can interact with PR Fiestas Patronales consumers who could leave the event with information, gift or any item branded handed out by yours or our personnel at the exit gate. Event SignageEvent Signage at PR Fiestas Patronales offers a number of specific opportunities to brand your company logo or give a specific message. By sponsoring a special activity or area at PR Fiestas Patronales your company's name, logo or message will be in the spotlight taking awareness of your company to new heights. AdvertisingAdvertising can be as unique as stamping children with your logo as they enter the gates, wristband with logo and a specific message or as traditional as radio, newspaper and printed collateral materials. PR Fiestas Patronales generates a $1 million advertising campaign over a four-week window leading up to the festival.
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On-Site Sponsor BoothAn On-Site Sponsor Booth provides your company the opportunity to increase sales, acquire leads and showcase your product & Services by directly marketing to over 50,000 Hispanic consumers. Samples and Coupons Do a survey, distribute thousands of samples or coupons to the Hispanic consumers. Like Ana G. Mendez University System that did a survey to find out which was the most effective way to communicate with the Hispanic Community, before opening their campus in South Florida so that they could reach out more effectively to the Hispanic Community. Live MarketingShowcase your products & services through live marketing. Gate PromotionsGate Promotions offer companies the opportunity to drive traffic to their retail locations generating incremental sales. Winn-Dixie together with Budweiser drove traffic to various supermarket by offering patrons a $2 savings off the gate price.
Budweiser is very pleased with the outcome.EntertainingAre you looking for a great way to entertain your clients and or employees? PR Fiestas Patronales can offer a creative opportunity with a great atmosphere in a unique setting. Click here for more info |
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